What Is SEO?
Search Engine Optimisation (SEO) is the continual process of optimising a website so that it is search engine friendly. All elements of your website, from the content, images, and layout that you see, to behind-the-scenes development, technical aspects, and site architecture play an important role in SEO.
When done correctly, an SEO consultant’s strategy can increase the overall search visibility of your website. It means that search engines can find, read and understand your website so it knows when to display your site as a result of a specific user search query. Over time, SEO will build your authority and reputation, ensuring you continue to rank highly.
In other words, I’ll make sure your website shows up when your potential customers search for the products or services you offer.
It’s important to remember though, that search engines aren’t the only ones visiting your website. Your content still needs to be appealing and persuasive for your potential customers. I can design an SEO strategy that appeals to both search engines and your potential customers, ensuring your site visitors convert into viable leads for your business.
Does my website need seo?
With an estimated 90,000 Google searches being made per second across the world and the average person carrying out 3-4 Google searches per day, SEO is key to getting your business in front of the right people. It should be a fundamental aspect of any good digital marketing strategy.
Most consumers begin their search for a new product or service provider online, and this is particularly true of people looking locally for a business. ‘Near me searches’ are some of the most common search terms, and people who search for a business close by them are more likely to get in touch and become a paying customer within a few days of their search.
If you want to tap into this ever-increasing market, make sales and connect with local and national customers, you need to make sure your website is visible. work done by an SEO consultant can help to improve your rankings, so you appear above your competitors.
