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Digitising your business comes with far more benefits than it does disadvantages, especially in such a modern, digital age. If your business still runs in a more traditional way, like advertising your business with leaflets through letterboxes or posters on the sides of bus stops, then you’ll find that going online will be effective in generating leads, increasing conversions and improving sales rates.

When it comes to linking a website to another website, there are two ways in which this can be done: do-follow and no-follow links. Although they, arguably, achieve the same goal when it comes to SEO, they have the ability to tell the search engine different things. It might be better for someone to use a no-follow link than a do-follow link, and vice-a-versa. So what are they, exactly, and what do they tell the search engines?

Topic clusters might seem self-explanatory, but there’s actually more to it than you might have otherwise thought, especially when it comes to SEO. Topic clusters relate to the organisation of a website. But the way people are developing websites these days has changed, especially when compared with techniques from ten years ago. Marketers are looking to use topic clusters, in this modern age, as a way of boosting website SEO. But what are topic clusters and how can they help in the long run?

Digital marketing is an incredibly broad term that’s used to label an industry that specialises in ensuring businesses, in the digital world, are exposed to relevant customers. From SEO techniques and PPC advertising to content creation and website design (including logos and slogans), digital marketing is a hassle-free, effortless way of putting your business on the map. In this article, we’ll be asking and answering the questions:

When it comes to redesigning a website or improving the content on a site for SEO purposes, then there’s something that needs to happen first: an SEO audit. It’s something that’s required to be carried out when a digital marketing agency takes on a new client so that the results can be written up and given back to the client

Irrelevant content doesn’t sit well in the Google algorithm. Not only will it push you further down in the results page, but it might even mark your content as spam, which is even worse. If you want to make sure your website and/or your blog or news page is seen by as many targeted people as possible, then you must produce relevant content, but how can you do that effectively?

When it comes to promoting your business online, hashtags are ideal for catapulting your company into the spotlight. Used by a variety of people of different ages from all over the world, social media provides the best possible platform for wide-spread exposure. However, hashtags can be used to launch your business even further into the World Wide Web.

SEO can be an extremely complex process, but it’s entirely necessary in order for websites, articles, infographics and more to appear as high up in the SERPs as possible. But just when you thought you knew everything there is to know about SEO, we have a few facts about it that you might not have known. Here’s everything you didn’t know about SEO.

SERPs, also referred to as Search Engine Results Pages, are displayed to an internet user who has searched online for something specific. The SERPs will load relevant results that the user might be interested in based on what they have typed into the search engine. SERPs usually include organic search results, Featured Snippets, paid Google Ads and either/or video and image results.