My Blog

Choosing the right domain name is paramount to ensuring the success of your business, especially if you’re just starting out. It might be that you’ve already had a domain name that now is outdated or no longer fits in with your brand. Either way, you’ll need to choose a new one, and it can be a notoriously difficult task. So how do you choose one that’s right for you?

Having a website for your business is the first step to round-the-cock exposure and increasing leads and sales, regardless of the industry you’re working in. However, often, a website alone isn’t enough to drive traffic to your site. If you’re struggling to get page views and user visits, then it would be worth considering implementing a blog.

Link building is an important part of any SEO strategy. It helps to generate and drive organic traffic to your website via search engine results pages (SERPs). Link building, combined with expertly executed SEO strategies, such as the ones devised by Andy Morley, makes for excellent, impressive results with regards to leads and conversion rates.

If you run a small business with little time to spend marketing your goods and/or services meticulously, then having social media to promote your company is the best way forward, especially for businesses that are only just starting out. The good thing about this is that social media can be used by anyone and for a variety of different industries.

A content management system (CMS) is a web based computer software that allows you to create, edit, and modify material; as well as administer the site’s overall content. The content management system provides the tools necessary for a website owner to create and manage content.

Graphic design is the process of communication and problem-solving through the use of typography, photography, and illustration across a wide range of different mediums. Web design is the process of creating websites specifically for desktop computers and mobile devices. It’s a newer field than graphic design, which means fewer established rules exist.

Essentially Link Building is the process of creating hyperlinks from websites on the internet back to your website, these links can take many forms whether they are a business directory listing containing the URL of your website or a more in-depth article written for an industry-related magazine site or blog which contains a hyperlink to your site.

Customer reviews are paramount to the growth and success of any business, regardless of the industry you might work in. But where the majority of the reviews will be positive, left by customers who are satisfied and would be willing to visit you again, there are some that can be negative.

Keyword research is the foundation of any search marketing campaign, whether that is with Pay Per Click Advertising or Search Engine Optimisation. Understanding which keywords to use within your marketing campaigns is vital for success and can help to increase the traffic to your web pages. The increased traffic can help to generate leads and sales for your business.