Responsive Web Design: What It Is, Why You Need It

Digitising your business comes with far more benefits than it does disadvantages, especially in such a modern, digital age. If your business still runs in a more traditional way, like advertising your business with leaflets through letterboxes or posters on the sides of bus stops, then you’ll find that going online will be effective in generating leads, increasing conversions and…

When it comes to linking a website to another website, there are two ways in which this can be done: do-follow and no-follow links. Although they, arguably, achieve the same goal when it comes to SEO, they have the ability to tell the search engine different things. It might be better for someone to use a no-follow link than a…

Topic clusters might seem self-explanatory, but there’s actually more to it than you might have otherwise thought, especially when it comes to SEO. Topic clusters relate to the organisation of a website. But the way people are developing websites these days has changed, especially when compared with techniques from ten years ago. Marketers are looking to use topic clusters, in…

Digital marketing is an incredibly broad term that’s used to label an industry that specialises in ensuring businesses, in the digital world, are exposed to relevant customers. From SEO techniques and PPC advertising to content creation and website design (including logos and slogans), digital marketing is a hassle-free, effortless way of putting your business on the map. In this article,…

When it comes to redesigning a website or improving the content on a site for SEO purposes, then there’s something that needs to happen first: an SEO audit. It’s something that’s required to be carried out when a digital marketing agency takes on a new client so that the results can be written up and given back to the client

Irrelevant content doesn’t sit well in the Google algorithm. Not only will it push you further down in the results page, but it might even mark your content as spam, which is even worse. If you want to make sure your website and/or your blog or news page is seen by as many targeted people as possible, then you must…

When it comes to promoting your business online, hashtags are ideal for catapulting your company into the spotlight. Used by a variety of people of different ages from all over the world, social media provides the best possible platform for wide-spread exposure. However, hashtags can be used to launch your business even further into the World Wide Web.

SEO can be an extremely complex process, but it’s entirely necessary in order for websites, articles, infographics and more to appear as high up in the SERPs as possible. But just when you thought you knew everything there is to know about SEO, we have a few facts about it that you might not have known. Here’s everything you didn’t…

SERPs, also referred to as Search Engine Results Pages, are displayed to an internet user who has searched online for something specific. The SERPs will load relevant results that the user might be interested in based on what they have typed into the search engine. SERPs usually include organic search results, Featured Snippets, paid Google Ads and either/or video and…

Over the course of my career, I have worked in a range of different avenues of website design, digital marketing and e-commerce, since I started in 1999 there have been various revolutions in the way website design has been implemented.

A great website design is more than just a pretty layout. It's a combination of factors that come together to create an online space that is not only visually appealing but easy to use and informative. Let's take a closer look at the different factors that go into making a great website design.

Why is Digital Marketing Important for Your Startup Business? Start-up businesses, especially in the very early stages, can find it challenging to establish themselves within the industry. Building a brand name, trust and, most of all, a solid reputation is a good starting point for anyone who has recently started their own company, but there are some things you can…

You might have the most beautifully-designed, first-class website out there, but it’s no use to anyone if your audience can’t find it. This is where search engine optimisation (SEO) comes into play. It’s important that this is executed to a highly-professional standard so as to ensure success in the search engine page results (SERPs).

There are many things you can do to try and drive traffic to your website. From keyword-rich content and promotion on social media to paid advertising, it all helps to bring organic traffic over to your site, but have you ever considered link building as an effective method for achieving exactly the same thing?

Since responsive web design has become so popular, it's important to understand what it is and why your website needs it. In this blog post, we will discuss responsive web design in detail. We'll explain what responsive design is, how it works, and the benefits of using a responsive website. Plus, we'll answer some frequently asked questions about responsive design!

In the world of online advertising, pay-per-click (PPC) is one of the most common and effective forms. It allows businesses to place ads on a variety of websites and control how much they spend on each click. PPC can be used for branding and driving traffic, as well as generating leads and sales. In this article, we'll discuss how it…

If you have found yourself on my website then it is reasonable to assume that you are looking into search engine optimisation, whether that is for your company website or you are learning SEO yourself, you could even be a competitor taking a look at what I’m doing… Whatever the reason, there is a common question I regularly get asked…

Managing multiple social media accounts can be a challenge, especially if you don’t have a marketing team by your side. But whether you’re a one-man-band or have experienced specialists at the helm of your business, social media and online presence is paramount in this modern, digital age.

Choosing the right domain name is paramount to ensuring the success of your business, especially if you’re just starting out. It might be that you’ve already had a domain name that now is outdated or no longer fits in with your brand. Either way, you’ll need to choose a new one, and it can be a notoriously difficult task. So…

Having a website for your business is the first step to round-the-cock exposure and increasing leads and sales, regardless of the industry you’re working in. However, often, a website alone isn’t enough to drive traffic to your site. If you’re struggling to get page views and user visits, then it would be worth considering implementing a blog.