SEO in Kettering

Digitising your business comes with far more benefits than it does disadvantages, especially in such a modern, digital age. If your business still runs in a more traditional way, like advertising your business with leaflets through letterboxes or posters on the sides of bus stops, then you’ll find that going online will be effective in generating leads, increasing conversions and improving sales rates.

When it comes to linking a website to another website, there are two ways in which this can be done: do-follow and no-follow links. Although they, arguably, achieve the same goal when it comes to SEO, they have the ability to tell the search engine different things. It might be better for someone to use a no-follow link than a do-follow link, and vice-a-versa. So what are they, exactly, and what do they tell the search engines?

Topic clusters might seem self-explanatory, but there’s actually more to it than you might have otherwise thought, especially when it comes to SEO. Topic clusters relate to the organisation of a website. But the way people are developing websites these days has changed, especially when compared with techniques from ten years ago. Marketers are looking to use topic clusters, in this modern age, as a way of boosting website SEO. But what are topic clusters and how can they help in the long run?