Use the right keywords
Finding the right keywords and phrases is essential to showing up higher in the SERPs. As such, you need to do a bit of research about your audience and what it is they might be interested in and/or searching for. Google Analytics, Google Keyword Planner and even Google Search Console will be able to help you to determine the right keywords to get you noticed online.
For example, let’s say you own a florist in the heart of Nottingham, then people who are searching for a florist in Nottingham will literally type in ‘florists in Nottingham’. This is often a good place to start if you aren’t yet ready to conduct in-depth keyword research. Depending on what your florist has to offer, you could even start using keywords such as ‘wedding flowers in Nottingham’ or ‘Real Christmas wreaths in Nottingham’.
Incorporate those words and phrases into the copy of your website pages and even any articles you write, if you have a blog or news page. Make sure not to over-use the keywords or phrases, however, because Google will not look kindly on this, which then means you could be pushed further down in the SERPs as opposed to higher up the rankings. We’ll discuss more about keyword stuffing further on in this article.
Focus on your USPs
Your company is likely to have many unique selling points (USPs). USPs are paramount for enticing new visitors to your website, generating leads and converting them into sales. What is different about your business? How do you stand out from your competitors? What can a prospective client or customer get from your company that they can’t get elsewhere?
List them and create content around that. Make sure to use your keyword research as well. This is because you need to know that your USP is something people are regularly searching for online. If it is, then take full advantage of that and try to rank for specific products, services and USPs, if that’s what your audience is looking for.
Refrain from over-stuffing your content with keywords
It can be tempting, when you find relevant keywords, to beef out your content with as many of them as possible, but this can actually have the opposite effect in the search engine results page (SERPs). The search engine will scan your content and look negatively on your keyword stuffing, thus marking it as spam rather than relevant, high-quality content.
If it looks negatively on the content, then your page or article will be pushed right down the SERPs rather than towards the top – no one will see it there. Don’t stuff your content with keywords. You want to add no more than five and try not to repeat the same keywords or phrases, especially in quick succession or too close together.
Practice link building
Link building is an important part of SEO, but it could be considered somewhat of an art if you aren’t too sure what you’re doing. Link building is essentially guest posting. You could write an article for a relevant site and publish it on there to widen the chances of your content being seen.
The article itself will have hyperlinks contained within it that will link back to your website or a particular product or service page you have. This could also be done the other way around, where someone writes a guest post for your blog and it then links out to their site.
Link building can be quite an in-depth process, so it’s something that’s best left to the professionals. Andy Morley is able to carry out quality, meticulous link building services in Derby, Nottingham, Leicester, Grantham, Northampton, Ilkeston and the rest of the UK.
Publish lots of high-quality content on a regular basis
Content creation is an in-depth process. If you’re a busy business owner with many employees and accounts to look after, then outsourcing this to a digital marketing team, such as the one managed by Andy Morley, would be the best option, especially if you’re wanting to grow and develop your company.
By hiring a professional writer to do this for you, then you can focus more on what it is you do best, whilst still having complete peace of mind that quality content is being created to a high standard by a fully-qualified content specialist – Andy Morley will be able to help with this.
Get active on social media
If you do not currently have a social media account, then many businesses start with Facebook, Twitter and Instagram as a baseline. Depending on the industry you work in, one might be more appropriate than another and, in some cases, it might be beneficial and more relevant to your audience if you had an account on LinkedIn.
You should get to know your audience and understand which platform they’re most likely to use. Once you’ve made your account, make sure to post relevant information on a regular basis. A good starting point would be to post no more than three times a week. But it’s important that you don’t post content for the sake of it. Make sure it’s high-quality and relevant to your brand, business and the products and/or services you offer.
Ensure your website is user-friendly
There’s nothing more frustrating than having a well-designed site that’s unusable. Make sure that visitors to your website are able to navigate around it quickly and smoothly. Check the site for error codes, broken links and redirects to ensure that all of your pages are accessible and that links will always lead somewhere.
This is an important part of owning a website as it’s often your prospective clients’ first impression of you as, not only a brand, but as a company as well. If you’re having trouble with the usability of your site, then look to Andy Morley and his team for help.
They’re able to audit your site and find any problems and glitches that might be occurring. If needed, Andy and his team are also able to carry out website design services, ensuring your site is both modern and quick and easy to use.
Conclusion
Andy Morley has over twenty years of experience in the digital marketing industry, helping customers throughout the UK improve their visibility online to ensure they gain more leads and sales, standing out from their competitors in the process. Whether you need SEO services or PPC services, or if you need high-quality content to be written, then you’ll be able to look to Andy Morley and his specialist team. For more information, get in touch with them today – they’re always happy to hear from you.
